- Primary market
- The first buyer of a newly issued security buys that security in the primary market. All subsequent trading of those securities is done in the secondary market. The New York Times Financial Glossary
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primary market UK US noun [C]► COMMERCE, MARKETING the most important customers to which a company sells its products or services: »Our primary market is males from 17 to 41.
»The primary market for the company's services are large corporations and branches of the government.
► COMMERCE, MARKETING the sale of goods and services at the time they are first made available, rather than when they are bought or sold later: »The company sells tickets to concerts and sports events on the primary market.
► FINANCE, STOCK MARKET the sale of shares, bonds, etc. at the time they are first made available, rather than when they are traded later: »Investment banks are the principal underwriters for initial public offerings in the primary market.
→ Compare FOURTH MARKET(Cf. ↑fourth market), SECONDARY MARKET(Cf. ↑secondary market), THIRD MARKET(Cf. ↑third market)
Financial and business terms. 2012.